7/20/2006

Pinasthika Ad Student Award: Entry

Ada banyak pilihan jalur, pilihan cita2, pilihan what to say, dan pilihan ide visual yang sempet kepikiran bareng Tyas, temen gw di kampus sekaligus pasangan gw buat ikutan Pinasthika Ad Student Award dengan tema "Cita-cita terbesar kami". Sempet kepikiran ide dengan jalur "Our Dream Is To Fulfill Yours". Yang berangkat dari orang iklan yang rata2 punya cita2 yang sama, menang award.
Our Dream Is To Fulfill Yours
Abis itu ide visualnya dirubah sedikit. Manfaatin cerita2 tentang mewujudkan mimpi. WTSnya masih sama, "Our Dream Is To Fulfill Yours".
Our Dream Is To Fulfill Yours Masih berupa sketsa. Nantinya bakal dieksekusi pake tehnik ilustrasi cat air ala ilustrasi dongeng. Permisi buat Pak Gandhi Suryoto ;p
Dan akhirnya, setelah muter2 kesana kemari, walaupun ada beberapa ide yang lumayan bagus dengan copy, "We live our dream, while others dream their life" yang belom sempet dieksekusi, akhirnya gw dan Tyas mutusin buat balik ke ide pertama yang kita rasa paling kuat dengan What to say, "To Establish An Agency". Ya, kita emang pengen punya agency sendiri suatu hari nanti. Bukan cuma sekedar agency, tapi agency yg bisa ngalahin multinational agency... Karya inilah yang akhirnya kita kirim buat ikutan Pinasthika!!
Establish Enviable Agency
Establish Extraordinary Agency
Establish Standard Setter Agency
Well, sudah berusaha dengan semua daya upaya.. tinggal berdoa dan berserah diri, pada Tuhan dan dewan juri...

35 Comments:

At 8:44 PM, Anonymous Anonymous said...

mas dami kenapa yg paling atas "saya pingin menang cannes" terus dibawahnya ngak nama kamu berdua aja kayaknya lebih menunjukkan cita2 deh ;) atau begini saja

"saya pingin menang cannes"
-gandhi suryoto-

terus dibawahnya

"apri tri sariyono"
-saya juga ;)-

 
At 12:28 AM, Blogger damisidharta said...

lha kan di bawahnya ada:
"damisidharta/tyas paramita
Our dream is to fulfill yours"... hehehe

 
At 1:18 PM, Blogger cc-line said...

Coba aja nglamar kerja di Leo Bornet atau Ogilvy, Lowe.... siapa tau langsung ketrima..... :D

 
At 7:31 PM, Anonymous Anonymous said...

maksudnya jangan nama pak -gand...- tapi langsung nama kmu berdua aja :)

wah kalo itu terlalu panjang mending -me to- atau kami juga btw tp gpp kok khan itu ngak dikirimin, saya hanya orang awam saja kok, semoga menang ya nanti kita bisa ketemu di pameran phinastika

betul kata mas budi, masak belum ada panggilan sih? jangan lupa ngajak saya hahaha btw yg nulis anonymous "di atas" pak budi khan??ngaku aja... ;) pakai nama juga ngak papa kok, nanti kalo ngritiknya habis-habisan khan bisa disbt bertanggungjawab ;)

usul buat mas dami mending yg memasang iklannya di blog ini jangan dibatasi hanya untuk para mahasiswa saja tapi siapa saja juga boleh, khan kita juga untung bisa belajar....

salam

apri
"naikkan kreativitasmu dg karya baru!! semangat!!" ;)

 
At 1:29 AM, Anonymous Anonymous said...

dam, gw suka bgt ama plesetan LB, Ogilvy, n Lowe yang loe buat.
usil, menarik, n clear.

kalo yang versi mas gandhi dkk, ngga deh dam. gw ngrasa "ngga dami banget".(moga-moga gw bener)
you can do better...!!!

brief yang ada emang rada ngejebak, smua berpikir cita2 terbesar tapi kalo nurut gw ad student ini masih ngga jauh2 dari "self promotion".

semua orang punya cita2.
kalo pepatah bilang, "gantungkan cita2mu setinggi langit". sekarang masalahnya, gimana kita mencapai cita2 itu.

kalo cuma nampil'in apa yang jadi cita2 kita, gw ngerasa ngga problem solving n ngga buat juri interest karna rute berpikir ini bakal generik.
semua mikirnya award, award, award & award...!!! jenuh bos...!!!

gw jago'in yg versi LB, ogilvy, lowe. gw liat ketiga versi itu ngga kejebak dalam pola pikir award minded. kata orang2 pinter udah "out of the box".

moga2 lolos dam...!!!

 
At 4:15 PM, Anonymous Anonymous said...

Iklan loe > Gak Kuat. Yg gw pengen tau: harapan loe... Iklan2 yg udah loe buat itu nantinya (kalo menang) bakal tampil dimana sih? di tembok kamar loe? di depan mukanya juri2 pinasthika? di tembok2 kampus? atau di media (koran dll)? Kalo gw sih bikin iklan berharap nantinya bisa tampil di media. Maksud gw begini> Di koran Iklan loe tuh bakalan bersaing sama puluhan iklan yg tampil tiap harinya, dan iklan loe dituntut utk bisa mencuri perhatian jutaan pembaca koran alias punya stopping power. Sekarang banyakan mana, orang yang kenal Gandhi Sunyoto/Ndang sutisna dll >sama orang yang gak kenal mereka? Gw rasa lebih banyak orang yg gak kenal. Black Pencil?>apaan tuh? banyak yg gak tau. Mending loe tampilin mukanya SBY+komentarnya malah se-indonesia tau semua. Soal eksekusi>Iklan loe terlalu adem. Buat yg versi logo2 ogilvy dll> Gak Jelas apa maksudnya. Intinya menurut gw> Coba dikedepankan dulu soal komunikasinya>nyampe apa nggak & Idealis loe di kantongin dulu deh...dikit aja.

Sukses Bos.

Thx.
A13

 
At 8:02 PM, Blogger damisidharta said...

hahaha pedes juga komenlo.. A13 tuh Arian 13 bukan?

gw coba jawab dan membela diri.. haha..

iklan kaya gini tuh gw rasa masuk ke kategori self promo. Jenis iklan yg target audiencenya sangat2 spesifik. Cuma ditujukan ke orang2 yg berkepentingan, misalnya CD di ad agency, atau kaya gini, sekedar buat lomba. Jadi iklan ini emang cuma dibuat untuk dipasang di depan muka mereka, para juri dan para CD ad agency. Gak akan dipasang di koran atau majalah... hahahaha...

Masalah komunikasi, sejauh yg gw tau, karya yg gw kirimin (logo-logo) udah menuhin hal itu, bahkan kalau copynya diambil sekalipun. Entah apa yg lo maksud dengan komunikasinya gak nyampe.. mungkin karena lo bukan target audiencenya.. huehehehe

Salam!!

 
At 9:07 PM, Blogger an.antha said...

Arian 13? mmm... Playboy no 4 kapan terbit?

nambahin Dami kalo di briefnya pun mrk gha mencantumkan di media manakah iklan ini akan dipasang...so masa bodohlah dengan media...

kecuali iklan ini yg ngadain Kompas atau poster Anti Narkoba, maka kita baru buat yg 'sebego' mgkn ampe orang gha sekolah pun ngerti...

itu yg namanya customer insight, yg skr kt lg berurusan dgn insight customer beberapa orang CD kondang...ya kaan?

bales dong mas A13! hehehe...

 
At 4:46 PM, Anonymous Anonymous said...

Hehehehe..., menurut gue> pengertian gue sama loe udah gak ketemu nih. Hmmm... gini deh, untuk menjelaskan maksud gw, gw kasi contoh iklan yang menurut gw bagus> Iklan utk pinasthika yg dibuat sama> AD: Widya Utami dewi + CW: Tessi Fathia Adam. Iklannya Alternatif 1, yg bunyi headlinenya: KAMI ORANG YANG PALING KREATIF!! dst... Trus visualnya Lembar halaman foto2 Juri yang disilang spidol merah.
Jujur gw sama sekali gak kenal sama mereka & gak tau mereka itu siapa (gak ada KKN), tapi buat gw iklan itu bagus > kuat+ada stopping power tinggal eksekusinya perlu sentuhan dikit & secara komunikasi jelas apa maksudnya.
Seumpama gw bukan orang iklan dan gak tau apa itu pinasthika tapi gw bisa paham maksud iklannya. & buat para juri/orang ad yg liat iklan ini 'kena' bgt.

Sori..kalo kepedesan tapi ini pendapat gw pribadi... boleh dong Bos...

& btw gw bukan Arian.

Sukses.
Thx.
A13

 
At 1:58 PM, Anonymous Anonymous said...

mas A13 yg masuk finalist malah entry kedua lho yg left brain. Buat mas antha dan mas dami tetap semangat!! ngak menang juga ngak papa khan masih ada lomba poster KPK kalau ikut ;)

buat mas A13 (namanya siapa ya) mungkin maksudnya begini ya, biar orang awam tahu :

Dear Apri

I hope you work in my agency, please...

HRD Department

salam

apri 3
"calon OB yg agak copybase" ;)

 
At 9:37 AM, Blogger ankayama said...

ngeliat yang 'saya pingin menang cannes' dan 2 versi lainnya, mengingatkan saya sama iklan jarum black cappucino. kenapa ya?

plesetan LB nya keren tuh, ogilvy gak terlalu, dan lowe gak takjub karena orang2 sudah sering memplesetkan itu..

 
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